Yesterday, Twitter (TWTR) announced the plan to expand pre-roll ads to Periscope. With Alphabet (GOOG)(GOOGL) struggling to resolve the ad issue on YouTube, Twitter has a unique opportunity to attract brand advertisers to live video on Periscope. As well, the ads are just in time to ensure that content creators remain on the platform that might otherwise be attracted to other platforms. Part of the promotion is that brands have the ability to mirror ad campaigns with specific broadcasts and content creators. With the issues of the programmatic platform on YouTube pushing ads onto objectionable videos, this option is probably initially appealing to brands. The biggest question is whether enough scale can be created from a potentially manual process and whether Periscope along with Twitter offers enough volumes to take market share. Below $15, Twitter offers very intriguing value. The market is completely ignoring these plans to further monetize Periscope and start offering premium services for recurring fees. At the same time, the stock is trading close to the all-time lows. Hard to tell if the stock retests $14 or not, but one definitely wants to own Twitter when the stock reverses upward. Disclosure: Long TWTR